MAZA: 144 Recipes Later
This January marks the 16th issue of MAZA Cooking Journals – the first food magazine designed exclusively for the iPad and iPhone. Natalia has passionately developed and presented 144 delicious home-made recipes out of a small Soho kitchen to bring delight and nourishment to the busy urban foodies.
While the New York Times laments the end of the dinner party we’ve been busy bringing people back to the real essence of food: health, community and well-being. We’ve always enjoyed having friends over for dinner despite the modest size of our city apartment. There are the ‘welcome back to the city’ parties, farewell parties, ‘new significant other’ parties, and of course, Anthony Bourdain screening parties.
It was during one of those long dinner conversations when the idea of a cooking magazine came up. We looked around and all the food magazines we found were relics of the print era – enormous size, plastic-looking meals, banal and recycled recipes. They were completely unsuitable for the busy, iKitchen lifestyle of the New Yorkers. Print magazines wouldn’t fit in your small kitchen, you couldn’t email yourself the ingredients and finally the end result would look miles away from what appears as sterile-looking magazine food shot.
So we decided to create MAZA – a digital-only magazine app designed exclusively for the iPad. Each month we’ll publish 9 new recipes, beautiful food photography and celebrity chef interviews. Natalia set out to go through her treasured family recipes looking for inspirations and I sat down to design and develop the iPad software.
Today MAZA has been downloaded more than 15, 000 times and we’ve reached the number one spot on ‘What’s Hot‘ in the Food & Cooking Newsstand section on the iTunes Store. We’ve been overwhelmed with the level of interest and we’re committed to making MAZA Cooking Journals the best cooking magazine out there.
There’s lots of exciting news coming ahead. We’re releasing a free Bulgarian Home Cooking issue which features our favorite meals and desserts. We’re redesigning our website to make it easier to browse and search our free recipes. Last but not least we’re updating our app to improve Newsstand delivery and subscription management.
Also stay tuned for the upcoming February Issue to learn how to broil langoustines with fennel and cook the perfect chimichurri-sauce steak. Yummm!